If you're a brand, agency or business wondering what AI video can actually do, not in theory, but in practice, then this reel is a good place to start the conversation. The creative possibilities are broader than most people expect, and the production economics are unlike anything traditional filmmaking can offer.

This is the new toolkit. And we're only just getting started.

AI video advertising is no longer a novelty it's a legitimate, scalable production solution. Whether you're a startup needing your first brand film, an agency looking to extend your production capacity, or a business that wants to move faster without blowing the budget, AI-assisted video production delivers results that simply weren't accessible at this level before.

AI video is moving fast, so fast that results can look completely different from one model update to the next. In this post, we're benchmarking exactly where the technology stands right now, in March 2026, using LTX 2.3 to render characters with lip sync from original start frames created in Nano Banana.

This is the current state of the art. We'll be revisiting this in a few months to track how quickly AI-generated video is evolving, so bookmark this one.

I recently partnered with the writers and producers at Firebird Pictures to help shape the visual identity of a brand-new original TV series. Using AI-directed image generation, I created 15 concept visuals capturing the mood, tone and cinematic style of the show, then by incorporating the writer’s outline we provided the producers with a powerful visual pitch document to help sell the show to broadcasters.

It's a great example of how AI-assisted creative can accelerate development without losing the human storytelling at its heart.

For the third year running, edFILM has been trusted to shoot, direct and edit the Médecins Sans Frontières winter fundraising campaign, one of the most important and creatively rewarding live-action shoots in our calendar.

Ed's live-action drinks and liquids showreel is a showcase of what's possible when deep table-top production expertise meets the right crew, the right kit and a genuine passion for in-camera craft.

Produced by edFILM for Krow Communications’ Birmingham agency, this suite of social content films features Michelin-starred TV chef Tom Kerridge, shot on location in Berkshire at Tom's own development kitchen, the perfect setting to showcase NEFF's premium kitchen appliances in a genuinely authentic environment.

A collection of photography inspired Ai portraits.

This product film for Lagos Jewelry is one of those projects that reminds you why this job is so good. Live-action macro filming at our South London studio, combined with stunning CGI animation. Post, effects and editing carried out in-house at edFILM.

Not everything is as it seems. That's exactly the idea behind this Christmas social film for Audi - and it's what makes it work.