I’ve shot tv commercials, corporate content and social advertising, and am now working at the intersection of filmmaking and AI-generated video. I help brands, agencies and businesses produce high impact content faster, more flexibly and often at a fraction of traditional production cost.

My background spans over 250 projects across TV, digital, corporate and social, working with global brands, agencies and startups alike. That experience now feeds directly into how I approach AI video: not as a gimmick, but as a production tool guided by real-world experience and directing craft.

What I do now:

• AI-generated video content, producing social adverts, brand films, corporate videos, and product storytelling
• Hybrid production, combining live action and AI in the same timelines. Creating AI shots and sequences for use alongside traditional content
• Concept development, AI driven mood films, pitch documents & creative direction

• End-to-end production for both AI video and of course live-action film content. I can deliver ideas → execution → delivery, the full package.

Alongside AI video production, I continue to direct and shoot live action content and ads. I also run a compact South London micro-studio, providing efficient table-top and product shoots, plus they can now be integrated with AI workflows.

So, if you’re exploring how AI can enhance your video content, or want to produce something ambitious without traditional constraints, or need help with a live-action shoot then let’s talk.