"Ed is a hard working craftsman who really cares about his work. A great eye and a talented director/dop. He is a pleasure to work with."
Jon Harvey Creative Partner at Kream
I’m a Director-DOP & Editor with 25+ years directing tv commercials, corporate content and social advertising, and am now working at the intersection of filmmaking and AI-generated video. I help brands, agencies and businesses produce high impact content faster, more flexibly and often at a fraction of traditional production cost.
My background spans over 250 projects across TV, digital, corporate and social, working with global brands, agencies and startups alike. That experience now feeds directly into how I approach AI video: not as a gimmick, but as a production tool guided by real-world experience and directing craft.
What I do now:
• AI-generated video content (ads, social, brand and product storytelling)
• Hybrid production (live action + AI)
• Concept development, mood work & creative direction
• End-to-end production (idea → execution → delivery)
Alongside AI work, I continue to direct and shoot, sometimes combining both approaches depending on client's needs. I also run a compact South London micro-studio, enabling efficient tabletop and product shoots, now integrated with AI workflows.
If you’re exploring how AI can enhance your content, or want to produce something ambitious without traditional constraints, then let’s talk.
UK mobile: +44 (0)7976 205719
Email: ed@edfilm.uk