AI Video Showreel 2026 ‘It Is What It Is’

No client. No brief. No boundaries

I've always found that the best way to understand a new creative tool is simply to play with it over and over again, which is exactly what I've been doing with AI these past few years. In 2023 I started with Midjourney, spending hours creating weird and wonderful dream-like images. In my case it was inflatable creatures. Then after a couple of years, AI image generation turned into AI video generation, and I haven't looked back.

This reel is the culmination of exactly that, it’s a fun, freewheeling collection of AI-driven video, designed to catch your eye and your imagination, cut to an AI music track. There’s no pretence or trickery involved, it is what it is - AI.

But don't let the playfulness fool you. Behind every shot is this brand new collaboration, me and AI, we’ve been feeding off one another in a dark room. I believe good AI video is a two way street, and right now it’s running hand-in-hand with my other recently discovered BFF, my neurodivergent mind. But aside from all that, making decisions about composition, pacing, mood and motion do come from all those decades of directing experience, now applied to an entirely new medium. The technology is new. The craft instinct isn't.

What you're looking at

AI driven video in its current form can be vivid, surprising, occasionally imperfect and it’s constantly evolving. The shots and sequences in this reel span styles, moods and genres, they’re showcasing the creative range that today's AI video tools can deliver when in the right hands. Think of it as a snapshot in time. AI video is moving so fast that a reel like this will probably look very different in six months, which is part of what makes this moment so exciting to be working in.

Why this matters

If you're a brand, agency or business wondering what AI driven video can actually do, not in theory, but in practice, this reel is a good place to start the conversation. The creative possibilities are broader than most people realise, and the production economics are unlike anything traditional filmmaking can offer. Don't get me wrong I love ‘traditional filmmaking’ and AI certainly isn’t the right tool for every job, but it’s here and it’s beginning to nestle in. I fully intend to continue shooting for as long as humanly possible, but AI is a brand new, shiny toolkit, and we're only just getting started.