I’m a director with 25+ years creating tv commercials, corporate content and social advertising, now working at the intersection of filmmaking and AI-generated video.
I help brands, agencies and businesses produce high-impact content faster, more flexibly and often at a fraction of traditional production cost without sacrificing creative quality. My background spans over 250 projects across TV, digital and social, working with global brands, agencies and startups alike. That experience now feeds directly into how I approach AI video: not as a gimmick, but as a production tool guided by real directing craft.
What I do now:
• AI-generated video content (ads, social, brand and product storytelling)
• Hybrid production (live action + AI)
• Concept development, mood work & creative direction
• End-to-end production (idea → execution → delivery)
Alongside AI, I continue to direct and shoot, sometimes combining both approaches depending on what best serves the idea. I also run a compact south London micro-studio, enabling efficient tabletop and product shoots, now integrated with AI workflows.
If you’re exploring how AI can enhance your content, or want to produce something ambitious without traditional constraints, let’s talk.